Genius / Brand system
Intelligence,
made visible.
One clear system for presenting Genius across products, communications, and partnerships.
01 / Logo system
One mark.
A connected identity.
Give the logo room to breathe. Use the supplied artwork and choose the version with the strongest contrast.
Clear space
Keep at least one mark width between the logo and nearby type, edges, or imagery.
Minimum size
Keep the wordmark at least 96px wide digitally. Use the standalone mark below that size.
Protect the shape
Do not stretch, rotate, outline, add effects, or rebuild the artwork.
02 / Color
Neutral by default.
Signal with purpose.
Black, white, and quiet grays carry the system. Signal green calls attention to live states, progress, and moments of intelligence.
Motion accent
Use the spectrum as a moving line or outline. Keep large surfaces neutral.
03 / Typography
Direct, precise,
and human.
SF Pro keeps the experience familiar and highly legible. Departure Mono labels systems, data, and workflow states.
Display & bodySF Pro
Aa
Intelligence for
everything mortgage.
Technical labelsDeparture Mono
01
LOAN / VERIFIED
STATUS / READY
Display64–96 px
For a single clear idea.
Heading32–52 px
For section structure.
Body15–18 px
For clear explanations.
Label10–12 px
Uppercase, tracked, mono.
04 / Principles
Make complex work
feel remarkably clear.
Clarity first.
Lead with the decision, outcome, or next step. Remove anything that competes with it.
Motion explains.
Animate progress and connection so people understand what the system is doing.
Color signals.
Reserve vivid color for meaningful activity. Let neutral space carry the experience.
Confidence, quietly.
Use precise language, calm composition, and evidence instead of visual noise.
Questions about the brand?Contact the Genius team